Volvo confesses that all brands need “a bit of flavor”: are you planning a sports car?


Volvo is still immersed in the development of its SUV family. This is nothing new, but it could be your future plans: when you launch the Volvo EX30 and company, the Swedish spotlights could focus on a much more performance model. The brand wants to add some spark to its range: are you considering giving life to a sports car?

Bjorn Annwall, Volvo’s chief operating officer, spoke with car sales. What have you told this Australian medium? From his point of view, it is important that each brand has a flagship model and has opened the door to the possible arrival of a sports model. Of course: if this suggestion comes true, they will take their time.

“Pay attention”

For Volvo’s COO, “every make of car needs a bit of flavor that helps push the boundaries of what a car really is and I think Volvo should have one of those products too.” Bjorn Annwall acknowledged the appeal of two-door models, but did not confirm whether that would be the path the Swedish brand would follow.

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What he did point out is that, to be real, must make business sense “As a car designer we always like to make fun things like a coupe or a sports car, but as a company we must make products that people want and have a commercial future. Anything is possible, I would say. It depends on where the market is going and what the customer wants.”

Nevertheless, SUVs are still the brand’s current priority: “That’s where our design efforts are focused.” Although he refused to rule out a high-performance vehicle in the future, it stands to reason that if it does arrive, he would do so late this decade or early next: “Stay tuned.”

That Volvo C70

The truth is Volvo isn’t as closely associated with top-of-the-line models as some of its rivals are. The last two-door sports car to bear the Volvo emblem was the Volvo C70, which was available as a coupe or convertible. Manufactured between 1996 and 2013, the brand claimed that, at the time, it was one of the safest high-performance cars on the market.

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Cyan Racing recently decided to convert the Volvo P1800 in an exclusive limited edition restomod: it is powered by a turbocharged 2.0-litre four-cylinder engine developing 413PS and 455Nm as it is based on the mechanical setup of the Volvo S60 TC1.


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