Unleash Your Imagination: Build Your Subaru Today!


In today’s fast-paced world, having a car that perfectly suits your needs and preferences is essential. With Subaru’s Build Your Own feature, you have the power to unleash your imagination and create a vehicle that is uniquely yours. This blog article will guide you through the process, providing you with all the information you need to build your dream Subaru.

Building your own Subaru is an exciting and empowering experience. It allows you to choose from a wide range of models, trims, colors, and accessories, ensuring that every aspect of your vehicle reflects your personal style. Whether you’re a thrill-seeker looking for a powerful WRX or an outdoor enthusiast in need of a capable Outback, Subaru has the perfect vehicle for you.

Choosing the Right Model

When it comes to building your Subaru, the first step is selecting the right model that aligns with your lifestyle and needs. Subaru offers a diverse lineup of vehicles, each catering to different preferences and requirements. Let’s explore some of the popular models:



The Impreza is a compact car that offers excellent fuel efficiency and versatility. Whether you’re commuting to work or exploring the city, the Impreza provides a comfortable and agile driving experience. Its spacious interior and advanced safety features make it an ideal choice for individuals and small families.


If you’re looking for a midsize sedan that combines style, comfort, and performance, the Legacy is the perfect option. With its smooth ride, advanced technology features, and luxurious interior, the Legacy offers a refined driving experience. It is also equipped with Subaru’s renowned Symmetrical All-Wheel Drive system, ensuring exceptional traction and handling in various driving conditions.


The Forester is a compact SUV that is built to handle any adventure. With its generous cargo space, impressive off-road capabilities, and advanced safety features, the Forester is an ideal choice for outdoor enthusiasts and families alike. Its spacious and comfortable cabin ensures that every journey is enjoyable, whether you’re navigating city streets or venturing off the beaten path.


The Outback is a versatile crossover SUV that offers a perfect blend of ruggedness and refinement. With its higher ground clearance, standard Symmetrical All-Wheel Drive, and ample cargo space, the Outback is ready to take on any terrain. Its comfortable seating, advanced technology, and off-road capabilities make it an excellent choice for adventurous individuals and families.

These are just a few examples of the Subaru models available for customization. Take your time to research and consider your needs and preferences to ensure you choose the model that best suits you.

Exploring Trim Options

Once you’ve chosen your preferred model, it’s time to explore the available trim options. Subaru offers different trim levels for each model, each with its unique set of features and upgrades. Let’s take a closer look at some of the popular trims:

Base Trim

The base trim provides the essential features and functionality of the model. It offers a solid foundation with standard safety features, comfortable seating, and reliable performance. While it may not have all the bells and whistles of higher trims, the base trim is an excellent choice for those seeking affordability without compromising on quality.

Premium Trim

The premium trim takes the base model and enhances it with additional features and conveniences. It may include upgrades such as a larger infotainment screen, premium audio system, heated seats, and advanced safety technologies. The premium trim offers a great balance of value and added comfort.

Limited Trim

The limited trim takes luxury and refinement to the next level. It includes all the features of the premium trim and adds even more upscale amenities. Leather upholstery, power-adjustable seats, upgraded sound systems, and advanced driver-assistance systems are just a few examples of what you can expect from the limited trim. If you’re looking for the utmost comfort and sophistication, the limited trim is the way to go.

Sport Trim

The sport trim is designed for those seeking a more dynamic driving experience. It adds sporty styling cues, performance enhancements, and unique interior touches. With sport-tuned suspensions, larger wheels, and sporty accents, the sport trim offers a bold and athletic look that stands out on the road.

Each trim level offers a distinct set of features and upgrades, allowing you to customize your Subaru to match your preferences and budget. Consider the features that are most important to you and choose the trim level that best suits your needs.

Customizing Exterior Colors

The color of your vehicle is an essential part of its overall look and feel. Subaru offers a wide range of exterior color options, allowing you to express your personal style. Whether you prefer a vibrant and eye-catching shade or a subtle and elegant color, there’s a color option that suits every taste. Let’s explore some of the popular exterior color choices:

Crystal White Pearl

This classic and timeless color exudes elegance and sophistication. It gives your Subaru a clean and pristine look that never goes out of style. Crystal White Pearl is a versatile color that complements any model and trim level.

Crystal Black Silica

For those who prefer a more sleek and mysterious look, Crystal Black Silica is an excellent choice. This deep black color adds a touch of sophistication and pairs well with chrome accents and dark-colored wheels.

Ice Silver Metallic

If you want your Subaru to stand out on the road, Ice Silver Metallic is a great option. This metallic silver color adds a touch of brilliance and modernity to your vehicle. It reflects light beautifully, creating a dynamic and eye-catching appearance.

Dark Blue Pearl

For a more adventurous and bold look, Dark Blue Pearl is a fantastic color choice. This deep blue shade adds depth and character to your Subaru, giving it a rugged and adventurous vibe. It pairs well with silver accents and adds a unique flair to your vehicle.

Sunshine Orange

If you want to make a statement and stand out from the crowd, Sunshine Orange is the perfect color for you. This vibrant and energetic color exudes positivity and adds a playful touch to your Subaru. It’s an excellent choice for those who want to showcase their individuality.

These are just a few examples of the exterior color options available for your custom-built Subaru. Take your time to explore all the options and choose the color that resonates with your personality and style.

Interior Comfort and Style

The interior of your Subaru should be a reflection of your personality and provide the utmost comfort during your drives. When customizing your Subaru, you have the opportunity to choose from various interior options to create a space that suits your preferences. Let’s delve into some of the aspects you can customize:

Upholstery Materials

The choice of upholstery material can significantly impact the comfort and style of your Subaru’s interior. Subaru offers a range of options, from premium leather to durable cloth upholstery. Leather upholstery adds a touch of luxury and sophistication, while cloth upholstery provides a more casual and practical feel. Consider your lifestyle and preferences when selecting the upholstery material for your Subaru.

Seat Configurations

Subaru provides versatile seating options to accommodate your needs. Depending on the model and trim level, you can choose between different seat configurations. If you frequently carry passengers or have a family, a split-folding rear seatback can provide added flexibility and cargo space. Some models offer power-adjustable seats with memory functions, allowing you to find the perfect seating position with ease.

Interior Color Schemes

Just as the exterior color reflects your style, the interior color scheme can enhance the ambiance of your Subaru. Subaru offers a variety of interior color schemes, ranging from classic black to warm and inviting beige. The choice of interior colors can create a sense of harmony and cohesiveness within your vehicle’s cabin.

Technology Features

Modern vehicles are equipped with advanced technology features that enhance the driving experience. Subaru offers a range of technology options, including touchscreen infotainment systems, smartphone integration, and advanced navigation systems. Consider the features that are most important to you, such as Bluetooth connectivity or compatibility with your favorite music streaming services.

Each of these customization options allows you to create an interior that is both stylish and functional. Take your time to explore the available options and choose the ones that best align with your preferences and lifestyle.

Enhancing Performance

If you’re a performance enthusiast, Subaru offers a range of options to enhance the performance capabilities of your custom-built vehicle. From sport-tuned suspensions to powerful engines, let’s explore some of the performance upgrades available:

Sport-Tuned Suspensions

If you crave a more dynamic and responsive driving experience, consider opting for a sport-tuned suspension. This suspension setup is designed to provide sharper handling and improved cornering capabilities. It reduces body roll and enhances overall stability, allowing you to enjoy spirited driving on both city roads and winding mountain passes.

Powerful Engines

Subaru offers a range of engine options, each catering to different performance preferences. Whether youprefer a balance of power and fuel efficiency or crave exhilarating acceleration, Subaru has an engine to suit your needs. From efficient four-cylinder engines to turbocharged options, you can choose the powertrain that matches your driving style. The WRX, for example, offers a turbocharged engine that delivers thrilling performance and impressive acceleration.

Advanced Drivetrain Options

Subaru’s renowned Symmetrical All-Wheel Drive (AWD) system comes standard on most models, providing exceptional traction and control. However, if you want to further enhance your Subaru’s off-road capabilities, you can opt for advanced drivetrain options. These options may include features like X-MODE®, which optimizes the AWD system for challenging terrains and enhances traction on slippery surfaces. With advanced drivetrain options, you can confidently tackle any road or trail.

Performance Accessories

In addition to factory-installed performance features, Subaru offers a range of performance accessories that allow you to fine-tune your vehicle’s performance. These accessories may include upgraded exhaust systems, high-performance brakes, and suspension components. By adding performance accessories, you can personalize your Subaru’s performance characteristics to match your driving preferences.

By customizing your Subaru with performance-enhancing features, you can create a vehicle that delivers the driving experience you desire. Whether you crave exhilarating acceleration, precise handling, or enhanced off-road capabilities, Subaru has the options to fulfill your performance aspirations.

Adding Safety Features

Safety should always be a top priority when it comes to choosing a vehicle. Subaru is renowned for its commitment to safety, and when building your own Subaru, you have the opportunity to enhance its safety features. Let’s explore some of the available safety upgrades:

EyeSight® Driver Assist Technology

Subaru’s EyeSight® Driver Assist Technology is a suite of advanced safety features designed to provide an extra layer of protection on the road. It includes features like pre-collision braking, adaptive cruise control, lane departure warning, and lane-keep assist. These features use advanced cameras and sensors to monitor the road and help mitigate potential collisions, keeping you and your passengers safe.

Blind-Spot Detection

Blind-spot detection systems use sensors to monitor the areas alongside and behind your vehicle, alerting you to the presence of vehicles in your blind spots. This feature can help prevent accidents when changing lanes or merging onto highways. By adding blind-spot detection to your custom-built Subaru, you can enhance your awareness and reduce the risk of collisions.

Reverse Automatic Braking

When parking or maneuvering in tight spaces, reverse automatic braking can be a valuable safety feature. It uses sensors to detect obstacles behind your vehicle and automatically applies the brakes if a collision is imminent. This feature can help prevent accidents and protect pedestrians and objects that may be in your vehicle’s path.

Subaru STARLINK® Safety and Security

Subaru’s STARLINK® Safety and Security system provides additional peace of mind by offering services like automatic collision notification, stolen vehicle recovery, and remote vehicle locator. With these features, you can have confidence knowing that help is just a touch away in unexpected situations.

By incorporating these safety features into your custom-built Subaru, you can enhance the protection provided to you and your passengers. Subaru’s commitment to safety ensures that your vehicle is equipped with the latest advancements to keep you safe on the road.

Tech and Connectivity

In today’s connected world, technology and connectivity features are essential components of any vehicle. Subaru offers a range of tech options to enhance your driving experience. Let’s explore some of the available tech features:

Touchscreen Infotainment Systems

Subaru’s touchscreen infotainment systems provide easy access to a variety of features, including audio controls, navigation, and smartphone integration. Whether you prefer a standard system or a larger high-resolution display, Subaru offers options to suit your needs. These systems are designed to be intuitive and user-friendly, allowing you to stay connected and entertained while on the road.

Smartphone Integration

Stay connected on the go with Subaru’s smartphone integration options. Whether you use Apple CarPlay® or Android Auto™, you can seamlessly connect your smartphone to your Subaru’s infotainment system. Access your favorite apps, make hands-free calls, send messages, and stream music, all while keeping your focus on the road.

Advanced Navigation Systems

If you frequently travel to new destinations or prefer the convenience of built-in navigation, Subaru offers advanced navigation systems. These systems provide real-time traffic updates, voice-guided directions, and points of interest to ensure that you reach your destination efficiently and effortlessly.

Harman Kardon® Premium Audio

For audiophiles who appreciate exceptional sound quality, Subaru offers the optional Harman Kardon® premium audio system. This high-performance audio system delivers immersive sound throughout the cabin, allowing you to enjoy your favorite music with crystal-clear clarity.

By incorporating these tech and connectivity features into your custom-built Subaru, you can stay connected, entertained, and informed throughout your journeys. Subaru’s commitment to integrating the latest technology ensures that your vehicle keeps up with the demands of the modern world.

Accessorizing Your Subaru

Personalize your Subaru and enhance its functionality with a range of accessories designed specifically for your vehicle. Subaru offers a wide variety of accessories, allowing you to tailor your Subaru to your unique needs and preferences. Let’s explore some popular accessory options:

Roof Racks and Cargo Carriers

If you need extra cargo space for outdoor adventures or road trips, consider adding a roof rack or cargo carrier. These accessories allow you to securely transport items like bicycles, kayaks, or additional luggage, freeing up space in the interior of your Subaru.

All-Weather Floor Mats

To protect your Subaru’s interior from dirt, mud, and spills, invest in all-weather floor mats. These durable mats are designed to fit your vehicle perfectly and provide enhanced protection against the elements. With all-weather floor mats, you can keep your Subaru’s interior looking clean and pristine.

Cargo Organizers

Keep your belongings organized and prevent them from shifting during your drives with cargo organizers. These accessories fit seamlessly into your Subaru’s cargo area, allowing you to optimize space and keep items secure. From grocery bags to sports equipment, cargo organizers ensure that everything stays in place.

Body Side Moldings

Add an extra layer of protection to your Subaru’s exterior with body side moldings. These accessories help prevent scratches and dents caused by door dings or shopping carts. Body side moldings not only provide added protection but also enhance the visual appeal of your Subaru.

These are just a few examples of the accessories available to personalize your Subaru. Whether you’re looking to enhance functionality, protect your vehicle, or add visual flair, Subaru offers a wide range of options to suit your needs.

Pricing and Financing

When it comes to purchasing your custom-built Subaru, understanding the pricing and financing options is crucial. Subaru provides various financing plans, lease options, and incentives to help make owning your dream Subaru a reality. Let’s explore some key aspects:

MSRP and Package Pricing

The Manufacturer’s Suggested Retail Price (MSRP) is the starting point for pricing your custom-built Subaru. It reflects the base price of the vehicle and any additional packages or features you choose. Understanding the MSRP and package pricing helps you determine the overall cost of your Subaru.

Financing Plans

Subaru offers financing plans that allow you to spread out the cost of your Subaru over a set period. These plans may include flexible loan terms, competitive interest rates, and convenient monthly payments. You can work with a Subaru dealership’s finance team to find a financing plan that fits your budget and financial goals.

Lease Options

If you prefer the flexibility of leasing, Subaru provides lease options that allow you to enjoy the benefits of a new vehicle without the long-term commitment. Lease terms typically range from two to four years, and monthly lease payments are often lower than loan payments. Leasing a Subaru can be an excellent option if you prefer to upgrade to a new vehicle every few years.

Incentives and Rebates

Subaru offers various incentives and rebates that can help reduce the cost of your custom-built Subaru. These incentives may include cashback offers, low-interest financing, or special lease rates. Checking for available incentives can potentially save you money and make your dream Subaru more affordable.

By understanding the pricing and financing options, you can make an informed decision and choose the option that best fits your budget and financial situation. Subaru’s commitment to transparency and affordability ensures that owning your dream Subaru is within reach.

Test Drive and Ordering

After customizing every aspect of your Subaru, it’s time to experience it firsthand with a test drive. A test drive allows you to get a feel for the vehicle’s performance, comfort, and features before finalizing your order. Here’s what you can expect during the test drive and ordering process:

Scheduling a Test Drive

Contact your local Subaru dealership to schedule a test drive. The dealership will work with you to find a convenient time thatfits your schedule. During the test drive, you’ll have the opportunity to explore the vehicle’s handling, acceleration, and overall driving experience. This firsthand experience will help you determine if your custom-built Subaru meets your expectations and suits your driving preferences.

Ordering Your Custom-Built Subaru

Once you’re satisfied with your test drive and ready to proceed, you can place an order for your custom-built Subaru. The dealership will guide you through the ordering process, ensuring that all your selected options and specifications are accurately recorded. They will provide you with an estimated delivery timeline and keep you updated on the progress of your order.

It’s important to note that custom-built vehicles may take some time to manufacture and deliver, as each vehicle is built to your exact specifications. However, the wait is well worth it, as you’ll soon be driving a Subaru that perfectly matches your preferences and lifestyle.

Finalizing the Purchase

Before taking delivery of your custom-built Subaru, you’ll need to finalize the purchase details. This includes reviewing and signing all necessary paperwork, such as the sales contract and financing agreements, if applicable. The dealership’s finance team will assist you in understanding the terms and conditions, answering any questions you may have, and ensuring a smooth and transparent transaction.

Once all the paperwork is complete, you can arrange for the final payment and prepare for the exciting moment of taking ownership of your custom-built Subaru.

In conclusion, building your own Subaru is an exciting journey that allows you to create a vehicle that perfectly matches your preferences and lifestyle. With Subaru’s Build Your Own feature, you have the freedom to unleash your imagination and design a car that is truly yours. From choosing the right model and trim to customizing the exterior color, interior comfort, and performance features, every aspect of your Subaru can be tailored to your needs.

By adding safety features, incorporating advanced technology and connectivity, accessorizing your Subaru, and understanding the pricing and financing options, you can create a comprehensive and personalized vehicle that fits your desires and budget.

The test drive and ordering process provide the final step in bringing your custom-built Subaru to life. Through the test drive, you can experience the performance and features firsthand, ensuring that your Subaru meets your expectations. Placing an order and finalizing the purchase details allow you to transition from the customization phase to the exciting moment of taking ownership of your dream Subaru.

Start your adventure today and experience the joy of driving a Subaru that is uniquely tailored to you. Unleash your imagination and build your Subaru today!

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