Build My Subaru: Crafting Your Personalized Driving Experience!


When it comes to finding the perfect vehicle that embodies your unique style and preferences, Subaru understands that one size does not fit all. That’s why they offer an incredible feature called “Build My Subaru,” allowing you to create a personalized driving experience like no other. Whether you’re a thrill-seeker looking for a sporty ride or an adventure enthusiast seeking off-road capabilities, Subaru’s customization options have got you covered.

With Build My Subaru, you have the freedom to handpick every detail of your dream car, from the exterior color to the interior finish. This article will guide you through the process of building your own Subaru, providing you with a comprehensive overview of the available customization options, the benefits of each choice, and how they contribute to enhancing your driving experience.

Choosing the Perfect Model

Before diving into customization options, it’s crucial to select the ideal Subaru model that suits your needs. Subaru offers a versatile range of vehicles, each catering to different lifestyles and preferences. Whether you’re looking for a compact sedan, a versatile SUV, or a high-performance sports car, Subaru has the perfect model for you.


One popular option is the Subaru Impreza, known for its exceptional handling and fuel efficiency. It’s a great choice for those seeking a compact car that doesn’t compromise on performance. Another popular model is the Subaru Outback, a rugged and capable SUV that’s perfect for outdoor adventures. With its spacious interior and advanced safety features, the Outback is ideal for families or those who require ample cargo space.

If you’re in need of a larger vehicle that can accommodate more passengers, the Subaru Ascent is an excellent choice. With seating for up to eight people and a powerful engine, it’s perfect for large families or those who frequently travel with a group of friends. Subaru also offers performance-oriented models like the Subaru WRX and WRX STI, which deliver exhilarating performance and unmatched handling for those seeking a thrilling driving experience.

Subaru Impreza: Compact Versatility

The Subaru Impreza is a compact car that offers versatility and efficiency. Available as a sedan or a hatchback, the Impreza is perfect for urban dwellers or those who prioritize fuel economy. With its all-wheel drive system and advanced safety features, the Impreza provides a confident and secure driving experience in any weather condition.

Subaru offers various trim levels for the Impreza, each offering different features and amenities. From the base model with its practical and affordable options to the top-of-the-line Limited trim, you can choose the level of luxury and technology that suits your preferences.

Additionally, the Impreza offers a range of engine options, including a fuel-efficient 2.0-liter engine and a more powerful 2.5-liter turbocharged engine for those seeking extra performance. With its sleek design, comfortable interior, and impressive handling, the Subaru Impreza is a fantastic choice for those looking for a compact car that delivers on all fronts.

Subaru Outback: Rugged Capability

The Subaru Outback is a versatile SUV that combines rugged capability with everyday practicality. With its raised ground clearance, symmetrical all-wheel drive, and durable construction, the Outback is ready to tackle any terrain with ease. Whether you’re navigating city streets or venturing off-road, the Outback is designed to handle it all.

Inside the Outback, you’ll find a spacious and comfortable cabin that can accommodate both passengers and cargo. With its flexible seating options and ample cargo space, the Outback is perfect for families or those who frequently embark on outdoor adventures. The Outback also offers advanced safety features, including Subaru’s EyeSight Driver Assist Technology, which provides an extra layer of protection on the road.

Subaru offers a range of trim levels for the Outback, allowing you to choose the level of luxury and features that best suit your preferences. From the base model with its practical options to the fully-loaded Touring trim, you can customize your Outback to meet your specific needs.

Subaru Ascent: Spacious Family-Friendly SUV

For those in need of a larger vehicle with ample seating and cargo space, the Subaru Ascent is the perfect choice. With its three rows of seating and spacious interior, the Ascent can comfortably accommodate up to eight passengers. Whether you’re taking a road trip or simply running errands around town, the Ascent ensures that everyone travels in comfort.

The Ascent is equipped with a powerful turbocharged engine, providing smooth acceleration and confident performance. Its symmetrical all-wheel drive system ensures excellent traction and stability, allowing you to tackle various road conditions with ease. The Ascent also offers a range of advanced safety features, including Subaru’s EyeSight Driver Assist Technology, to keep you and your loved ones safe on the road.

Subaru offers multiple trim levels for the Ascent, each offering different features and amenities. From the base model with its practical options to the luxurious Touring trim, you can customize your Ascent to meet your specific needs and preferences.

Exterior Customization: Style and Substance

Once you’ve chosen the perfect Subaru model, it’s time to move on to the fun part – exterior customization. Subaru offers a variety of options that allow you to personalize the look of your vehicle and make it stand out on the road.

Paint Colors: Express Your Style

One of the most impactful ways to customize your Subaru’s exterior is by choosing the perfect paint color. Subaru offers a wide range of colors, from classic shades like black and white to vibrant hues like red and blue. Whether you prefer a bold and eye-catching color or a more understated and elegant look, Subaru has the perfect paint color for you.

When selecting a paint color, consider your personal style and the image you want to convey. A vibrant and bold color can make a statement and turn heads wherever you go, while a more subdued color can exude sophistication and timeless elegance. Take into account your surroundings and the purpose of your vehicle – for example, if you plan on taking your Subaru off-road, you may want to choose a color that can hide dirt and scratches more easily.

Wheel Designs: Enhance Performance and Style

The wheels of your Subaru not only contribute to its overall aesthetics but also play a significant role in its performance. Subaru offers a variety of wheel designs, allowing you to choose the ones that best suit your style and enhance your driving experience.

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When selecting wheel designs, consider factors such as size, material, and style. Larger wheels can give your Subaru a more aggressive and sporty look, while smaller wheels may be more suited for urban driving. Aluminum alloy wheels are a popular choice for their lightweight and durable nature, which can improve fuel efficiency and handling. Additionally, different spoke designs and finishes can add a touch of personalization to your Subaru’s exterior.

Body Kits: Elevate the Look

If you’re looking to take your Subaru’s exterior customization to the next level, consider adding a body kit. Body kits consist of aerodynamic enhancements that can improve your vehicle’s performance and give it a more aggressive and sporty appearance.

Subaru offers a range of body kits, including front and rear spoilers, side skirts, and diffusers. These enhancements not only enhance the visual appeal of your Subaru but also improve its aerodynamics, reducing drag and increasing stability at higher speeds. Whether you’re a fan of the rally-inspired look or simply want to make a statement on the road, a body kit can take your Subaru to the next level.

Interior Upgrades: Comfort and Convenience

Now that you’ve customized the exterior of your Subaru, it’s time to focus on the interior. Subaru offers a range of interior upgrades and options that allow you to create a personalized and comfortable cabin space.

Premium Upholstery: Luxurious Comfort

One of the most important aspects of the interior is the upholstery. Subaru offers a variety of premium upholstery materials, allowing you to choose the one that best suits your preferences and provides the desired level of comfort.

Options range from durable cloth seats to luxurious leather upholstery. Cloth seats are a practical choice, providing comfort and durability, while leather upholstery adds a touch of sophistication and luxury to your Subaru’s interior. Consider factors such as ease of maintenance, climate, and personal preference when selecting the upholstery material.

Technology Features: Stay Connected and Entertained

In today’s digital age, staying connected and entertained on the road is essential. Subaru offers advanced technology features that ensure you never miss a beat during your drive.

Infotainment System: Your Command Center

At the heart of Subaru’s technology offerings is the infotainment system. Subaru’s infotainment system provides seamless integration with your smartphone, allowing you to access your favorite apps and music on the go.

The system features a touchscreen display that serves as your command center, providing access to navigation, music streaming, hands-free calling, and more. With Apple CarPlay and Android Auto compatibility, you can easily connect your smartphone and access its features directly from the infotainment system.

Audio System: Concert-Quality Sound

If you’re a music lover, upgrading your Subaru’s audio system is a must. Subaru offers premium sound systems that deliver exceptional audio quality, allowing you to enjoyyour favorite tunes with concert-like clarity and depth. Whether you’re into rock, pop, classical, or any other genre, a high-quality audio system can elevate your driving experience to new heights.

Subaru’s audio systems are designed to deliver immersive sound throughout the cabin, ensuring that every note and beat is crystal clear. With features like multiple speakers strategically placed for optimal sound distribution and advanced audio processing technology, you can enjoy a truly immersive and satisfying audio experience on the road.

Connectivity Options: Seamless Integration

Subaru understands the importance of staying connected while on the move. That’s why they offer a range of connectivity options that allow you to seamlessly integrate your smartphone with your Subaru’s infotainment system.

With Apple CarPlay and Android Auto compatibility, you can easily access your smartphone’s apps, navigation, and music directly from the touchscreen display. Whether you need to make hands-free calls, send messages, or stream your favorite playlists, Subaru’s connectivity options ensure that you can do it all without taking your hands off the wheel or your eyes off the road.

Performance Enhancements: Power and Efficiency

Subaru vehicles are known for their performance and reliability, but if you’re looking to take your driving experience to the next level, Subaru offers a range of performance enhancements that can boost both power and efficiency.

Engine Upgrades: Unleash the Power

If you crave more power and acceleration, upgrading your Subaru’s engine is a great option. Subaru offers various engine options, each providing a different level of performance and efficiency.

For example, if you’re driving a Subaru Impreza, you can opt for the available 2.0-liter turbocharged engine, which delivers increased horsepower and torque, resulting in exhilarating acceleration and responsive handling. Similarly, Subaru offers different engine options for other models, allowing you to choose the one that best suits your driving style and preferences.

Suspension Enhancements: Precision Handling

Enhancing your Subaru’s suspension can significantly improve its handling and performance. Subaru offers suspension upgrades that provide a more precise and responsive driving experience.

Upgrading to a sport-tuned suspension can enhance your Subaru’s cornering capabilities, allowing you to take tight turns with confidence and precision. Additionally, a performance suspension can reduce body roll and improve stability, especially during high-speed maneuvering. Whether you’re navigating winding roads or tackling challenging terrains, a suspension upgrade can elevate your driving experience to new levels of excitement and control.

Braking Systems: Enhanced Stopping Power

Having a reliable and efficient braking system is crucial for your safety and the overall performance of your Subaru. Subaru offers various braking system upgrades that provide enhanced stopping power and improved brake feel.

Upgrading to larger brake rotors and calipers can improve heat dissipation and reduce brake fade, ensuring consistent and reliable braking performance even during intense driving conditions. Additionally, performance brake pads can provide a more responsive pedal feel and shorter stopping distances, allowing you to confidently navigate any road or track.

Safety Features: Peace of Mind on the Road

Subaru is renowned for its commitment to safety, and with Build My Subaru, you can further enhance your vehicle’s safety features. Subaru offers a range of advanced driver-assist technologies and other safety options that provide peace of mind for you and your passengers during every journey.

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EyeSight Driver Assist Technology: A Second Set of Eyes

Subaru’s EyeSight Driver Assist Technology is a suite of advanced safety features that act as a second set of eyes on the road. It uses a combination of cameras and sensors to monitor the road ahead, helping to prevent accidents and mitigate the severity of collisions.

EyeSight includes features such as adaptive cruise control, which maintains a safe distance from the vehicle ahead, and pre-collision braking, which can automatically apply the brakes to avoid or reduce the impact of a potential collision. It also includes lane-keeping assist, which helps you stay in your lane, and sway warning, which alerts you if you’re drifting out of your lane.

Blind-Spot Detection and Rear Cross-Traffic Alert: Increased Awareness

Subaru offers additional safety features like blind-spot detection and rear cross-traffic alert to enhance your awareness on the road. Blind-spot detection uses sensors to monitor your blind spots and alerts you if there’s a vehicle in your blind spot, helping you safely change lanes.

Rear cross-traffic alert, on the other hand, uses sensors to detect approaching vehicles from the side when you’re backing out of a parking space. It alerts you if there’s a vehicle approaching, reducing the risk of a collision.

High Beam Assist: Enhanced Visibility

Driving at night can be challenging, especially when faced with oncoming traffic or poorly lit roads. Subaru’s high beam assist feature helps alleviate this issue by automatically switching between high and low beams as needed.

High beam assist uses a camera to detect the headlights of oncoming vehicles or taillights of vehicles ahead, and adjusts your Subaru’s headlights accordingly. This ensures that you have optimal visibility without causing discomfort or distraction to other drivers.

Audio and Entertainment: Soundtrack to Your Adventures

Hit the road with your favorite tunes by customizing your Subaru’s audio and entertainment system. Discover the available options for premium sound systems, smartphone integration, and other features that will enhance your driving soundtrack and keep you entertained on long trips.

Premium Sound Systems: Concert-Quality Experience

Subaru offers premium sound systems that deliver exceptional audio quality, allowing you to enjoy your favorite music with clarity and depth. These sound systems are designed to provide an immersive listening experience, ensuring that every note and beat is reproduced with precision.

The premium sound systems feature multiple speakers strategically placed throughout the cabin, ensuring that sound is evenly distributed and fills the space. With advanced audio processing technology, these systems can reproduce a wide frequency range, capturing the nuances and details of your favorite tracks.

Smartphone Integration: Seamless Connectivity

Subaru’s audio and entertainment systems offer seamless integration with your smartphone, allowing you to access your favorite apps and music on the go. Whether you use an iPhone or an Android device, Subaru’s smartphone integration ensures that you can stay connected and entertained during your drives.

With Apple CarPlay and Android Auto compatibility, you can easily connect your smartphone and access its features directly from the touchscreen display. This allows you to make hands-free calls, send messages, access navigation apps, and stream music, all without taking your hands off the wheel or your eyes off the road.

Additional Entertainment Features: Rear Seat Entertainment and More

In addition to premium sound systems and smartphone integration, Subaru offers a range of additional entertainment features to enhance your driving experience. Rear seat entertainment systems, for example, can keep your passengers entertained during long trips, allowing them to watch movies or play games.

Subaru also offers options like satellite radio, which provides a wide variety of music, news, and entertainment channels, ensuring that there’s always something for everyone to enjoy. With these additional entertainment features, your Subaru becomes a true entertainment hub on wheels.

Exterior Accessories: Practicality and Versatility

Maximize your Subaru’s functionality by adding exterior accessories that suit your lifestyle. Whether you’re an avid cyclist in need of a roof rack or an outdoor enthusiast seeking extra storage, we’ll explore the range of accessories that can help you make the most of your adventures.

Roof Racks and Cargo Carriers: Expand Your Storage

If you frequently find yourself needing extra storage space for your outdoor gear, a roof rack or cargo carrier is a perfect addition to your Subaru. Roof racks provide a convenient and secure way to transport items like bicycles, kayaks, or cargo boxes.

Subaru offers a range of roof rack options, including crossbars, bike racks, and cargo boxes, designed specifically to fit your Subaru model. These accessories are designed to be easy to install and remove, allowing you to quickly and effortlessly expand your storage capacity whenever needed.

Towing Accessories: Haul with Ease

If you have towing needs, Subaru offers a range of towing accessories that allow you to haul trailers, campers, or other heavy loads with ease. These accessories include trailer hitches, wiring harnesses, and towing kits, all designed to ensure a safe and secure towing experience.

Subaru’s towing accessories are engineered to seamlessly integrate with your Subaru’s existing systems, providing reliable and efficient towing capabilities. Whether you’re planning a camping trip or need to transport equipment for your hobbies, these accessories make towing a breeze.

Exterior Styling Enhancements: Make a Statement

Turn heads wherever you go by adding exterior styling enhancements to your Subaru. These accessories are designed to enhance the visual appeal of your Subaru, making it stand out from the crowd.

Subaru offers a range of exterior styling enhancements, including front and rear spoilers, side skirts, and chrome accents. These accessories can give your Subaru a more aggressive and sporty look or add a touch of elegance and sophistication, depending on your personal style and preferences.

Interior Accessories: Personal Touches

Add those little personal touches to your Subaru’s interior with a variety of accessories. From all-weather floor mats tocargo organizers, we’ll guide you through the options that allow you to customize your Subaru’s interior to meet your unique needs and preferences.

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All-Weather Floor Mats: Protect and Preserve

Keep your Subaru’s interior clean and protected with all-weather floor mats. These durable mats are designed to withstand dirt, water, and debris, ensuring that your vehicle’s carpet remains in pristine condition.

Subaru offers all-weather floor mats that are specifically designed to fit your vehicle’s dimensions, providing maximum coverage and protection. Whether you’re dealing with muddy boots or spilled drinks, these floor mats are easy to clean and maintain, making them an essential accessory for any Subaru owner.

Cargo Organizers: Optimize Storage Space

If you frequently carry items in the cargo area of your Subaru, investing in cargo organizers can make a world of difference. These organizers help keep your belongings organized and secure, preventing them from rolling around during your journeys.

Subaru offers a range of cargo organizers, including bins, dividers, and trays, that fit perfectly in your vehicle’s cargo area. These accessories allow you to separate and organize your belongings, making it easier to find what you need and minimizing the risk of damage to fragile items.

Interior Illumination: Set the Mood

Create a welcoming and personalized ambiance inside your Subaru with interior illumination accessories. These accessories add subtle lighting to your vehicle’s interior, enhancing its visual appeal and creating a more inviting atmosphere.

Subaru offers interior illumination options that can be installed in various locations, such as the footwells, cup holders, and door panels. These accessories allow you to customize the color and intensity of the lighting, allowing you to set the mood that suits your preferences.

Warranty and Service: Protecting Your Investment

When you invest in a personalized Subaru, it’s essential to ensure that your vehicle remains in top condition. Subaru offers warranty and service options that provide peace of mind, protecting your investment for years to come.

Subaru Warranty: Comprehensive Coverage

Subaru’s warranty program offers comprehensive coverage for your vehicle, providing protection against defects in materials and workmanship. The specific details of the warranty vary depending on your location and the model you choose, so it’s important to familiarize yourself with the terms and conditions.

Subaru’s warranty typically includes coverage for a specific number of years or a certain mileage, whichever comes first. It covers repairs or replacement of defective parts, ensuring that you’re not left with unexpected repair costs.

Regular Maintenance: Keeping Your Subaru in Top Shape

Regular maintenance is crucial for keeping your Subaru performing at its best. Subaru recommends following the maintenance schedule outlined in your owner’s manual to ensure that your vehicle receives the necessary care and attention.

Regular maintenance includes tasks such as oil changes, tire rotations, brake inspections, and fluid checks. By staying on top of these maintenance tasks, you can prevent potential issues and extend the lifespan of your Subaru. Subaru dealerships have certified technicians who are trained to work on Subaru vehicles, ensuring that your vehicle receives the highest level of care and expertise.

Genuine Subaru Parts: Quality and Reliability

When it comes to replacing parts in your Subaru, it’s crucial to choose genuine Subaru parts. Genuine parts are specifically designed and manufactured to meet Subaru’s rigorous standards, ensuring the highest level of quality and reliability.

Using genuine Subaru parts during repairs or replacements helps maintain the integrity of your vehicle and ensures that it continues to perform as intended. Genuine parts also come with a warranty, providing additional peace of mind.

Financing and Pricing: Making It Affordable

Finally, we’ll explore the financing and pricing options available for your personalized Subaru. Subaru offers a range of financing options that can help make your dream car a reality while keeping it within your budget.

Leasing: Flexible Options

Leasing a Subaru offers flexibility and affordability. When you lease a Subaru, you essentially pay for the depreciation of the vehicle during the lease term, rather than the full purchase price.

Leasing allows you to enjoy the latest Subaru models with lower monthly payments compared to financing a purchase. It also provides the option to upgrade to a new Subaru every few years, ensuring that you always have access to the latest features and technologies.

Financing: Ownership and Equity

Financing a Subaru allows you to own the vehicle and build equity over time. When you finance a Subaru, you make monthly payments towards the purchase price, gradually paying off the loan.

Subaru offers competitive interest rates and flexible loan terms, making financing a Subaru a viable option for many buyers. Financing allows you the freedom to customize your Subaru as desired and provides the satisfaction of owning your vehicle outright once the loan is fully paid off.

Pricing and Incentives: Finding the Best Deal

Subaru regularly offers pricing incentives and promotions that can help make your personalized Subaru more affordable. These incentives may include cashback offers, low APR financing, or discounted lease rates.

It’s important to stay updated with Subaru’s current promotions and pricing incentives to ensure that you’re getting the best deal. Subaru dealerships can provide you with information on the latest offers and help you find the financing option that best suits your budget.

In conclusion, Subaru’s Build My Subaru feature allows you to craft a personalized driving experience that perfectly aligns with your unique style and preferences. From choosing the perfect model to customizing every detail, you have the power to create a Subaru that is as exceptional as you are. With an array of options available, you can enhance your Subaru’s performance, safety, comfort, and entertainment features, ensuring that every journey is a true reflection of who you are. So, what are you waiting for? Start building your dream Subaru today!

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