Bugatti, the well-known French luxury car brand, announced that it has teamed up with legendary designer, Larry D. Sands, to create the Bugatti’s first sunglasses, a collection that contains nine different styles and 37 pieces in total. The so-called Collection One is the first approach of the car manufacturer in the world of glasses.
Bugatti’s first sunglasses
As is well known, nothing with Bugatti branding attached to it is cheap, but retail prices for these lenses range from $1,295 to $15,000. And while it’s hard to be shocked by Bugatti’s prices any longer, it’s worth remembering that the French manufacturer sells its glasses for close to the price of a nissan versa ($15,730).
To defend such prices, the automaker stated that will use rare materialssuch as palladium, 925 sterling silver, carbon fiber, gold, and Macassar ebony, in the construction of the lenses that will be made in Japan.
Meanwhile, the styles were created by Larry Sands, who has spent 60 years in the fashion industry. Throughout his career, he has designed eyewear and collections for some of the most important fashion houses in the world.
“When I got the call from Bugatti, I was a bit surprised, but to have the most powerful and luxurious car manufacturer in the world reach out to create their glasses was an honor,” Sands said. And he added: “Everything I do is unexpected, and Bugatti Eyewear is one of my most unexpected works so far. Expectation is the enemy of creativity«.
Bugatti indicates that some of the sunglasses from this collection are made with techniques that have never been used in the manufacture of glasses. Some include positive vapor deposition, in which a solid material is vaporized in a vacuum and deposited on the surface of a product. The finish is resistant to wear and tear and has also been used in the production of modern models of the French brand.
“The decision to partner with such an auspicious, revered and experienced artist as Larry Sands is a testament to our shared design ideals and vision of outstanding quality for truly iconic products,” Bugatti International Managing Director Wiebke Ståhl said. In the same way, he expressed that «the creation of these new luxury glasses also is key to our portfolio, as it closes a strategic gap in the lifestyle collection of the diversified Bugattis brand; I couldn’t be more excited to finally launch our new Bugatti glasses!»
The collection was recently unveiled at the MIDO optics trade show in Milan, Italy. Soon, it will be available in exclusive boutiques and through the bugattieyewear website.
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