This week, Toyota added the Grand Highlander to its lineup, unveiling a new three-row crossover at the Chicago Auto Show. It won’t go on sale until this summer, but when it does, 500 owners will also receive a new Nintendo Switch console and a copy of the Mario Kart 8 Deluxe video game as part of the collaboration between Toyota and Nintendo.
Toyota celebrated the announcement by covering the new Grand Highlander in a Switch-themed wrap. It will be on display at the Chicago Auto Show and open to the public. Toyota installed a large screen, speakers and a Switch game console in the vehicle for attendees to enjoy.
The new Grand Highlander sits between the regular three-row Highlander and the larger Sequoia in Toyota’s lineup. It rides on the automaker’s TNGA-K platform and has a choice of three engines. The standard engine is a turbocharged 2.4 liter without any electrification. Toyota also offers a crossover with a 2.5-liter four-cylinder hybrid. However, sitting at the top spot is the Hybrid Max option with 362 horsepower (266 kilowatts), which Toyota hasn’t fully detailed yet. All-wheel drive will be available.
Toyota will offer the crossover in three trims when it goes on sale: XLE, Limited and Platinum. Inside, there’s a 12.3-inch infotainment touchscreen as standard equipment, while features like heated seats, JBL sound system, parking sensors and more are available with the Limited trim. The entry-level XLE comes with things like Toyota Safety Sense 3.0, wireless charging, a USB port and more. Platinum offers all available features and facilities, such as a head-up display.
The 2024 Toyota Grand Highlander will join the lineup sometime in late summer. Toyota has yet to announce pricing information for the model. It should sit between the Highlander and the Sequoia, which start at $36,420 and $58,365 (both prices excluding the $1,335 and $1,595 destination fee) for 2023 respectively. We’ll get more details and pricing closer to its on-sale date. The Switch that Toyota provided with the crossover is the latest variant to feature a new OLED display.